ACADEMIC RESEARCH

For my academic studies, I have currently papers in four domains: Strategy Making, Branding, CMO career paths, and Marketing Education

Strategy Making

  1. Smit, Willem, Rene Mauer, Bill Forster, and Jeffrey York (2014) “Speed To Venture: New Firm Creation Acceleration through Use of Effectuation by Nascent Entrepreneurs?” submitted for review (target: Strategic Management Journal).
  2. Smit, Willem, and Stuart Read (2014); “Reactance to Uncertainty: The Impact of Framing and Expertise on Strategy Change in Reactance to Uncertainty.” submitted for review (target: Academy of Management Journal))
  3. Baquero, Guillermo, Willem Smit and Luc Wathieu (2014) “Fairness in Sharing Gains and Losses: The Generosity Effect” submitted for review (target: Management Science)
  4. Read, Stuart, Michael Song, and Willem Smit (2009); “A Meta-Analytic Review of Effectuation and Venture Performance.” Journal of Business Venturing, 24 (6), 573-587
  5. Meehan, Seán, Patrick T. Barwise, Mark Vandenbosch, and Willem Smit (2011); “Capability Leveraging powered by Resource Bundling: The Case of Market Orientation and Organizational Culture.” IMD working paper
  6. Smit, Willem, Gerrit H. van Bruggen, Berend Wierenga, and Manish Kacker (2009); “The Antecedents of Information Sharing in Marketing Channels.” ERIM Report Series.
  7. Smit, Willem and Seán Meehan (2008); “Truth or Dare: A Study of Falsehoods in Market Intelligence Dissemination within Organizations.” IMD working paper

Branding

  1. Smit, Willem  (2014) “Is Fame Everywhere the Same: Two Studies on the International Transferability of Celebrity Endorsements” Conference Paper.
  2. Smit, Willem, and Micheal Sorell (2010); “Why China Still Can’t Build Global Brands.” Harvard Business Review, January-February 2010
  3. Bris, Arturo, Willem Smit, and Michael Sorell (2010); “The Value of the Global Brand: Is Perception Reality?” IMD working paper.
  4. Willem Smit (2013); “International Transferability of Celebrity Endorsements: The Role of Country-of-Origin and International Fame” working paper.
  5. Koschat, Martin A., and Willem Smit. (2009); “What Matters More for Me: Where I Shop? Or What I Buy? The Weights of Retailer and Manufacturer Brands in Consumer’s Grocery Shopping Trip Preferences.” IMD working paper 2009-03, to be submitted for review (Journal of International Marketing)
  6. Smit, Willem, Claudia Binz, and Joachim Schwass (2010) “Family Firm Status as a Branding Signal: On the Strength and Consistency of Signaling Family Involvement in Corporate Branding Strategies” IMD working paper
  7. Smit, Willem, Joachim Schwass, and Claudia Binz (2010) “Do Still Waters Run Deep? A Study on Family Involvement Disclosure in Corporate Branding Strategies” IMD working paper

CMO Career Paths

  1. Smit, Willem, Felicitas Morhart, Séan Meehan, and Sébastien Groux (2010); “A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure.” IMD working paper.

Marketing Education

  1. Smit, Willem (2013); “So They Think They Can Learn Branding From Each Other? The Impact of Social Learning on the Self-Efficacy in Branding” working paper.
  2. Smit, Willem (2013); “So We Think We Can Teach Branding Collaboratively? A Collaborative Learning Design For A Branding Course” working paper.

ONGOING RESEARCH

Research Projects

“CMO Career Transitions” (in data collection phase) With Maury Peiperl, (IMD), and Félicitas Morhart (UNIL)


“Celebrity Endorsement Strategies across Countries” (in data collection phase)

“Global Brands in Global Recessions.” Archival data (data collected, in data analysis phase). With Arturo Bris and Michael Sorell (IMD)

“International Benchmark of Retail Brand Equity: A Comparative Study of Five European Markets.” Survey and Archival data (data collected, in writing phase) With Martin A. Koschat (IMD)

“Diffusion of Marketing Education on the African Continent” (in data analysis phase) With Vittorio HB Klopper (Monash University South Africa)

“The Role of Strategic Consensus in Underperforming TMTs.” field experiment (data collected from 38 teams, in writing phase). With Stuart Read and Rhoda Davidson (IMD)

“The Lipstick Effect Anno 2009 and Its Size and Composition.” Survey (in writing phase)

BOOK PROJECTS

Strategic Brand Management - Asian Perspectives. Requested by Pearson Education.

Family Business Brands. Initiated research at IMD.

NON PEER REVIEWED PUBLICATIONS

  1. Smit, Willem and Chris Dula (2014), Singapore Airline's branding of its low-cost carrier, Financial Times, March 26, 2014, http://www.ft.com/intl/cms/s/0/2cc30f14-9fa4-11e3-b6c7-00144feab7de.html#axzz343cHtw5u
  2. Turpin, Dominique and Willem Smit (2013), How Chief Marketing Officers are approaching another VUCA year, Jakarta Post, January 5, 2013 http://www2.thejakartapost.com/news/2013/01/05/how-chief-marketing-officers-are-approaching-another-vuca-year.html
  3. Turpin, Dominique and Smit, Willem Smit (2012), Marketing challenges for CMOs in 2013 and beyond, Business Times, December 28, 2012, http://www.businesstimes.com.sg/archive/friday/reporter/dominique-turpin-and-willem-smit 
  4. Turpin, Dominique, and Smit, Willem Smit (2012). “Strategies for an uncertain 2013” IMD Tomorrow’s Challenges,December 2012, http://www.imd.org/research/challenges/strategies-for-an-uncertain-2013-dominique-turpin-and-willem-smit.cfm 
  5. Smit, Willem and Arturo Bris (2012). “Adidas Again, or a Freak Year” IMD Tomorrow’s Challenges, January 2012. http://www.imd.org/research/challenges/euro-2012-sports-brands-arturo-bris-willem-smit.cfm
  6. Lui, Fang and Smit, Willem (2012). “Social Media Strategy: Learning from the Online Cola War” The European Business Review, May-June 2012, 53-57
  7. Smit, Willem (2012). “The Big Brands Wishing Well Frenzy” IMD Tomorrow’s Challenges, January 2012. http://www.imd.org/research/challenges/TC003-12.cfm 
  8. Smit, Willem (2011). “Tum Tata Ho Ya Birla: Are you a Tata or a Birla? A study on India’s Best brands for the World” IMD Tomorrow’s Challenges, August 2012. http://www.imd.org/research/challenges/TC051-11.cfm 
  9. Lui, Fang and Smit, Willem (2011). “Surrender to the Social Media Dilemma: Even marketing giants struggle to make it work” IMD Tomorrow’s Challenges, July 2011. http://www.imd.org/research/challenges/TC043-11.cfm 
  10. Smit, Willem (2011). “Listen, influence - and learn” The Marketer (guest column), May 17th, 2011. 
  11. Smit, Willem (2011). “CMOs and Twitter: Have they joined the celebrations.” IMD Tomorrow’s Challenges, December. 2010 http://www.imd.org/research/challenges/TC024-11.cfm 
  12. Smit, Willem, Joachim Schwass (2011). “The family business twist in “Inception”” Family Business Magazine, Winter 2011.
  13. Smit, Willem, and Joachim Schwass (2011). “Do Americans recognize family business brands?” Family Business Magazine, Winter 2011.
  14. Smit, Willem, (2010); “The South African Brand Safari: Discovering the country’s next global brand” IMD website Tomorrow’s Challenges, December. 2010
  15. Smit, Willem, and Karsten Jonsen (2010); IMD Great Debate: Should you bring your partner to the company holiday party? November 2010
  16. Smit, Willem and Joachim Schwass (2010) “Insight from the Film Inception: Fact and fiction about family business” Tomorrow Challenges, August 2010
  17. Smit, Willem, Schwass, Joachim, Willem Smit, and Lise Moeller (2010). Brand Survey, in Family Business Magazine. Summer 2010
  18. Smit, Willem (2010); Adidas and Nike battled for World Cup Kodak moment, Financial Express (Indian newspaper), FE REFLECT, Thursday, Jul 22, 2010 
  19. Smit Willem, and Karsten Jonsen (2010); IMD Great Debate: Should employees be allowed to watch the World Cup Matches during office hours? May 2010
  20. Smit, Willem, Stuart Read, Rhoda Davidson (2010); “Technical Note on Consensus”, March 2010: http://www.imd.org/news/upload/IMD_Technical_Notes_2.pdf
  21. Liu, Fang, Joachim Schwass, and Willem Smit (2010), So much cash, so few investment opportunities: will the Wenzhou Equities Operation Center help family businesses? IMD website Tomorrow’s Challenges, June 2010
  22. Schwass, Joachim, Smit, Willem, and Moeller, Lise (2010); We are family' ... aren't we? Family Business Magazine, 2010, p. 8; 10
  23. Schwass, Joachim, and Willem Smit (2010); Leverage family branding for competitive advantage. Campden FB, 2010, 2 p.
  24. Smit, Willem, Joachim Schwass, and Lise Moeller (2010); “2010: ShowTime for Family Businesses:” IMD website Tomorrow’s Challenges, January. 2010
  25. Smit, Willem, Karsten Jonsen, and Martin Koschat (2009); “Rethinking Key Account Management in Turbulent Times” IMD website Tomorrow’s Challenges, Oct. 2009
  26. Smit, Willem, Joachim Schwass, and Lise Moeller (2009); “DNA Test for Family Business Brands: True Family, Step Cousins or Lost Sons” IMD website Tomorrow’s Challenges, Sept. 2009
  27. Smit, Willem, Joachim Schwass, Lise Moeller and Aparna Mohan Dogra (2009); “Who’s Family, Who’s Not” IMD website Tomorrow’s Challenges, July 2009
  28. Smit, Willem, and Michael Sorell (2009); “China’s Next Competitive Leap through Global Branding?” IMD website Tomorrow’s Challenges, April 2009
  29. Koschat, Martin A., and Willem Smit (2008); “Brands Battling for Consumer Minds: Retailers Against Manufacturers.” in: Büchel, B., S. Read and A. Moncef (Eds.) “OWP Book 2008”, IMD.
  30. Meehan, Seán, and Willem Smit (2008); “The Rising Costs of Offering Valueless Propositions in a Connected World.” in Galavan, R., J. Murray, and C. Markides (Eds.) “Strategy, Innovation, and Change”, Oxford University Press, 131-148.
  31. Meehan, Seán, Patrick T. Barwise, Mark Vandenbosch, and Willem Smit (2007); “The Impact of Organizational Values on the Effectiveness of Market-oriented Behaviors.” MSI Working Paper [07-116] [most frequently downloaded MSI working paper in 2007] 
  32. Smit, Willem, Gerrit H. van Bruggen, and Berend Wierenga (2007); “Het delen van informatie in distributiekanalen: een innovatief gebruik van marktgegevens.” in: Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2007, pp. 255-273 (in Dutch)
  33. Smit, Willem, Vincent S. Luyendijk, Wybe T. Popma (2004) “Are Dutch Online Retailers Customer Intelligent? Results from the 2003 Customer Intelligence Benchmark Survey among Online Retailers in The Netherlands”, in: European Retail Digest, 36, June.
  34. Smit, Willem., Wybe T. Popma (2002) “Complacency, Indecisiveness and DIY Centres Threaten Dutch Garden Centers' Flourishing Market Position” European Retail Digest, 34, June, 36-40.

 

CONFERENCE PROCEEDINGS

  1. Wathieu, Luc, Guillermo Baguero, Willem Smit (2012). The Generosity Effect: Fairness Requirements in Sharing Gains and Losses Under Reference-Dependence and Diminishing Sensitivity. Foundations and Applications of Utility, Risk and Decision Theory (FUR), Georgia State University, Atlanta, Georgia USA, June 30 - July 3, 2012
  2. Bris, Arturo Willem Smit, and Michael Sorell (2011); “The Value of the Global Brand: Is Perception Reality?” INFORMS Marketing Science Conference, Rice University, Houston, TX, 2011
  3. Cerulli, Vittorio, Willem Smit, Félicitas Morhart, and Martin Koschat (2011); “How should I ask the question?” EMAC Conference, Ljulbljana, Slovenia, June, 2011
  4. Smit, Willem, Felicitas Morhart, Sean Meehan, and Sebastian Groux (2011); “A Lasting Marketing Impact at the Top: Individual and Organizational Factors Influencing CMO Tenure” AMA Winter, Austin, TX, 2011
  5. Smit, Willem, Stuart Read, and Rhoda Davidson (2010), Consensus and performance: it's about time. Strategic Management Society, Rome, Italy, September, 2010.
  6. Smit, Willem, Joachim Schwass, and Lise Moeller (2010) “Tell me who your parents are, I will tell you who you are: A study on the Salience and Richness of Familiness on Corporate Websites” EMAC Conference, Copenhagen, Denmark, June, 2010
  7. Lecat Benoit, Brigitte Müller and Willem Smit (2010). Le phénomène de rareté dans l'industrie du luxe: Comment l'offre limitée influence la perception et la consommation des produits de luxe ? Etude de 4 secteurs : L'industrie horlogère, le prêt-à-porter, les stylos et Le champagne. 15èmes Journées de Recherche en Marketing de Bourgogne. 2010
  8. Smit, Willem, Joachim Schwass, and Lise Moeller (2010); “Family Business Branding: A Study on Salience and Richness of Familiness in Corporate Websites” AMA Winter, New Orleans, 2010
  9. Smit, Willem, Joachim Schwass, and Lise Moeller (2009); “Family Business Brands: When And How Do Family Businesses Endorse Their Familiness In Their Branding Strategy?” 5th Workshop On Family Firms Management Research 2009, Hasselt, Belgium, 2009
  10. Smit, Willem, and Stuart Read (2008) “Why Look Back when Trouble is Ahead? How Environmental Frames Delay or Accelerate Strategy Adaptation to Uncertainty” AOM Conference, Anaheim, USA.[selected for publication in the Best Paper Proceedings of the 2008 Academy of Management Meeting], 2008
  11. Stuart Read and Willem Smit (2007); “When You Have a Hammer: Corporate Managers Respond to Uncertainty” Proceedings of the 36th EMAC Conference, Reykjavic, Iceland, 2007
  12. Smit, Willem, and Vincent S. Luyendijk (2003); "Online Retailer's Market Intelligence: Do E-tailers successfully manage their asset of Real-Time market information?" Proceedings of the 32nd EMAC conference, Glasgow, United Kingdom, 2003
  13. Smit, Willem, Gerrit H. van Bruggen and Berend Wierenga (2001); “Building Stronger Supplier Relationships through Information Sharing: A Laboratory Study” Conference Papers of the ERIM Academic Conference: New Organizational Forms, Rotterdam, The Netherlands, 2001
  14. Smit, Willem, Gerrit H. van Bruggen and Berend Wierenga (2001); "Will Information Sharing lead to better Marketing Channel Relationships? Findings from experimental studies. Proceedings of the 30th EMAC conference. [on CD-ROM], Bergen, Norway, 2001

PRESENTATIONS AT CONFERENCES


  1. “A Lasting Marketing Impact at the Top: The Individual and Organizational Antecedents of CMO Tenure,” AMA Winter Conference, Austin, TX, USA, Feb. 18-20, 2011.
  2. “Curry in a Hurry: New Firm Creation Acceleration through Use of Effectuation by Nascent Entrepreneurs?” BERC Conference at IMD/EPFL, Lausanne, Switzerland, June, 2010
  3. “Tell me who your parents are, I will tell you who you are: A study on the Salience and Richness of Familiness on Corporate Websites” EMAC Conference, Copenhagen, Denmark, June, 2010
  4. “Family Business Branding: A Study on Salience and Richness of Familiness in Corporate Websites,” AMA Winter Conference, New Orleans, USA, Feb. 19-22, 2010.
  5. “Family Business Brands: When And How Do Family Businesses Endorse Their Familiness In Their Branding Strategy?” 5th Workshop on Family Firms Research, Hasselt, Belgium, June, 2009
  6. “Are They Telling Nothing But The Truth? A Study of Falsehoods in Intelligence Dissemination within Marketing Organizations.” EMAC Conference, Nantes, France, May, 2009.
  7. “True or False? A Study of Falsehoods in Market Intelligence Dissemination within Organizations,” Academy of Marketing Science Conference, Best Paper in Marketing Strategy Track, Baltimore, MD, USA, May, 2009.
  8. “Blinded by the Rear-View Mirror: How Framing Market Uncertainty Changes Strategy Adaptation” AMA Marketing Educators Summer Conference, San Diego, CA, USA, August, 2008
  9.  “The Consumer Speaks – Revisited: On the Weight of Retailer and Manufacturer Brands in Purchase Decisions” Marketing Science Conference, UBC, Vancouver, Canada. June, 2008
  10.  “The Importance of Manufacturer and Retailer Brands in Consumers’ Choices.” 8th EURAM Conference, University of Ljubljana, Slovenia, May, 2008
  11.  “When the Future Isn’t What It Used to Be: How Framing Uncertainty Impacts Strategy Transition.” 8th EURAM Conference, University of Ljubljana, Slovenia, May, 2008.
  12. “How environmental framing delays and accelerates managers’ response to uncertainty” Global Marketing Conference, Shanghai Jiao Tong University, Shanghai, China, March, 2008
  13.  “Late for the Train: How Strategic Framing Retards Response to an Influx of Market Uncertainty” Marketing Science Conference, Singapore Management University, Singapore, June, 2007
  14. “When You Have a Hammer: Corporate Managers Respond to Uncertainty” Proceedings of the 36th EMAC Conference, Reykjavic, Iceland, May, 2007
  15. “Antecedents and Consequences of Retailer-Supplier Market Information Sharing" Marketing Science Conference, Rotterdam, The Netherlands, June, 2004
  16. “The National IQ benchmark for Online Retailers.” 6th eNederland Congres, Zeist, The Netherlands, November, 2003
  17. “Stapsgewijs naar meer openheid in TradeMarketing.” 4th Nationale Congres TradeMarketing, The Netherlands, October, 2003
  18. “Online Retailer's Market Intelligence: Do E-tailers successfully manage their asset of Real-Time market information?". Proceedings of the 32nd European Marketing Academy Conference, University of Stratchclyde, Glasgow, UK, May, 2003
  19. “Building Stronger Supplier Relationships through Information Sharing: A Laboratory Study.” ERIM Academic Conference: New Organizational Forms Rotterdam, The Netherlands, November, 2001 
  20. “Will Information Sharing lead to better Marketing Channel Relationships? Findings from experimental studies. Proceedings of the 30th EMAC conference. [on CD-ROM], Bergen, Norway, May, 2001
  21. “Will Information Sharing lead to better Marketing Channel Relationships? An experimental study. Marketing Science Conference, UCLA, Los Angeles, United States of America, 2000
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