The Greatest Marketing Mentorship Ever Offered is a program jointly developed and executed with the Asia-Pacific Chapter of the CMO Council. It brings together top marketing professionals with final-year students majoring at marketing.
In 2013, we started with this initiative on Singapore Management University in cooperation with the university's association of students majoring in marketing, Smarketing. The objective is to provide students not only with further insights and hands-on learning through greater exposure to the marketing industry, but also help them set goals and discuss a career path.
For the second year 2014, we grew the number of mentors from 10 to 15, and we are proud to have the CMOs from Carat Singapore, Criterion Catalysts, Dentsu Aegis Network, Diageo, FairPrice. GlaxoSmithKline, Hewlett-Packard, HSBC Singapore, JCB Credit Cards, Juniper Networks, Linkedin South-East Asia, NTUC, ORC International, Pinnacle Concept Group, Seagate Technologies, and Sembcorp Development.