People Wishing to Leave a Mark
My research interests may seem broad, and are perhaps difficult to categorize into the usual academic management disciplines. Nonetheless my fascination is focused on an important theme relevant to businesses and organizations : “People wishing to leave a mark.”
I investigate how people, whether organized in groups or firms, or by themselves, leave a mark. Leaving a mark can take many different shapes and forms. The forms of 'leaving a mark' I have thus far researched are: marketing professionals managing their brand, CMOs making their next professional career step, business families establishing a legacy, nascent entrepreneurs creating a firm, DJs setting up night clubs, people being generous in a loss-sharing situation, celebrities starting and maintaining a following abroad, organizations promoting their market orientation, and brands acquiring a global presence.
As a scholar I take advantage of the privilege and ease to enter communities previously unknown to me. I truly enjoy meeting new people, engaging in a new setting, and discovering something that has been foreign to me.
Although my research theme is fixed, my methodologies are not. I use surveys, interviews, experiments, and archival data. My methods vary for the simple reason that different research questions may require different techniques. In addition to the traditional research methods, I make use of blogs and video-recording. Soon I hope to use filmmaking and craft my skill as a storyteller.
